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The Gucci Story
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An iconic Italian fashion trendsetter, the House of Gucci--better known
just as Gucci--is renowned for its tradition of luxury and constant
quest and attention for style and quality. It was founded in 1921 by
Guccio Gucci when he opened a leather goods company and small luggage
store in his home of Florence, Italy. Within a few years, the Gucci
label attracted a sophisticated international clientele who sought out
its equestrian-inspired collection of bags, trunks, gloves, shoes, and
belts. By the 1960s, Gucci products became icons when worn by such
fashion icons as Jackie Kennedy (who carried a shoulder bag that today
takes her name, Jackie O), Liz Taylor and Grace Kelly. Artistically
combining the elegance of Italian design with the precision of Swiss
horological craftsmanship, every Gucci timepiece represents watchmaking
at its finest. From inception to finish piece, Gucci demands a
commitment of the highest standards, attention to detail and exacting
quality control. Today's Gucci watches are made of the most durable
materials, while design is focused on modernity--tweaking classic watch
styles with contemporary lines and flourishes in order to make a mark of
this time for years to come.
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