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Tuesday, December 13, 2011

Baume & Mercier Men's 8781 Riviera Two-Tone Automatic Watch

Amazon.com Product Description

Showcasing a mesmerizing 18-karat-gold-and-stainless-steel construction, the Baume & Mercier Men's Riviera Two-Tone Automatic Watch is an eye-catching business accessory. Designed with an 18-karat-gold-and-stainless-steel case, the timepiece includes a bold dodecagonal unidirectional bezel featuring 24-hour clock markers, and a two-tone-stainless steel link bracelet secured with a push-button-deployment clasp. A scratch-resistant-sapphire window shields the black dial, which features luminous dot hour markers with a Roman numeral index at the 12 o'clock position. The dial also includes slim white minute indexes, golden watch hands, and a date calendar at six o'clock. This Swiss-automatic-movement timepiece is water resistant to 660 feet (200 M).
The Riviera Collection
In 1973 the Riviera revolutionized the aesthetic watch-making characteristics by being equipped with a dodecagonal case--12 sides for 12 hours, or the geometric expression of a clever dose of innovation, classicism and creativity. Today a highly contemporary design that highlights the pure lines of this legendary watch, indissociable from Baume & Mercier's rich history.

The Baume & Mercier Story

Baume & Mercier has a rich history in storied tradition of Swiss watchmaking, now over 170 years. In 1830, brothers Louis Victor and Pierre-Joseph-Celestin Baume established the Baume Freres Watch firm in the Swiss Jura region--the heart of the Swiss watch industry. As business flourished in Europe a grandson of the founder, William Baume met Paul Mercier, a great lover of the arts and in 1918 they created a business partnership. The contrast of the rigorous, precise Baume with the artistic, free thinking Mercier fused form and function to create the traditions of perfection, quality, and luxury that still exist today. In 1964, Baume & Mercier registered the Greek letter PHI as its brand logo, and it continues to be present on all Baume & Mercier designs. A symbol of the golden ratio and Leonard de Vinci's theory of proportion, it represents aesthetic elegance based on "divine proportions" that remain the brand's cardinal values.
the designers at Baume & Mercier utilize the goldmine of the company's over 175 years of watch-making history--from the oval of a crown to the graphics of a dial--to create the aesthetic contours of new timepieces. Inspired by a rectangular pink gold watch introduced by Baume & Mercier in 1960, the signature Hampton line of watches was created as a blend of watchmaking tradition and contemporary design. And the company still lives by the original slogan of the Baume brothers when they started Baume Freres: "Accept only perfection, only manufacture watches of the highest quality."

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